In e-commerce every page visitor can become a potential customer, so sellers don’t want to lose the opportunity to catch customers’ attention. One of the most efficient yet underestimated techniques is implementing pop-up notifications to encourage clients to take action. Experts say that pop-up builders become powerful lead-generation tools. They help create custom website elements without special programming skills or prior experience.

One of the most popular pop-up builders is OptinMonster. But is it as great as the reviews state? Let’s find the best alternatives to this service for your business and customers’ needs.

OptinMonster: Why Look for an Alternative Tool?

OptinMonster offers various unique solutions for marketers, such as comprehensive campaign overviews, a wide range of pop-up designs, specific targeting, A/B testing, and others. However, while it is a leading instrument in the industry, it still has its downsides, which make marketers opt for other tools. These are the challenges you might face when using OptinMonster:

  • High pricing policy. The tool doesn’t offer free plans or trials to check its efficiency before subscribing. To start using OptinMonster, you must buy an annual plan, even though the disclaimer will show you the price divided by every month. The most functionally optimal and cost-efficient plan starts at $49 per month.
  • Not intuitive editing features. There are multiple pop-up templates in the OptinMonster library, but they require editing. And when it comes to that part, prior knowledge is needed to craft a solid design. The design is not user-friendly or easy to use, which poses a challenge for beginners regarding editing.
  • Not responsive customer support team. To cope with the tool’s functionality and analyze the marketing campaign’s success, you will need OptinMonster’s customer support. But premium support options and live chat come only with the most expensive plans. If you are on a regular subscription, you can contact them only from Monday to Friday and wait for their response.

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Overcoming OptinMonster’s Cons: Best Alternatives

If you are not ready to accept the tool’s shortcomings, here is a list of OptinMonster alternatives.

SendPulse

Marketers use SendPulse as an all-in-one platform that helps to organize all aspects of running a successful marketing campaign. Within it, you can also find a pop-up builder tool with free templates. It offers different pop-up formats, including videos. Also, you can set your notification to appear on the user’s screen based on the extensive list of triggered actions.

SendPulse helps improve pop-ups based on comprehensive analytics and integration with Google Analytics. You can also run A/B tests for different pop-up versions and see which ones are the best for customer attraction.

Claspo

This pop-up builder is intended to create personalized pop-ups with the minimum impact and tech-savvy skills required. Claspo has a library of over 700 templates that can be easily changed. The developers of this service know the controversial nature of pop-up notifications, which is why they offer options for a non-intrusive pop-up experience.

Claspo provides diverse template options divided according to theme, industry, purpose, and layout. The service also integrates with Shopify, WordPress, Wix, and Magento. You can try Claspo for free or buy a plan for a reasonable price, starting at $10 a month.

Justuno

If your crucial intention for using pop-ups is to boost the conversion rate, Justuno should be your primary choice. This tool goes far beyond traditional pop-up templates and offers businesses custom widgets for smart product recommendations, countdown timers, and after-purchase informative messages.

Justuno supports interactiveness in pop-ups and provides instruments to create animation, gamification, visualization, and dynamic layout. It has 80+ targeting rules for ensuring the right pop-up is shown to the right person under the best conditions.

Popupsmart

The unique features of Popupsmart are its ease of use and intuitiveness. A template from an extensive template base can be modified to the smallest detail. This service also offers AI tools for better pop-up efficiency.

Popupsmart is exclusive because of its responsive support team, which is ready to help you around the clock with a minimum response time. If you have any concerns before enrolling in the subscription, you can jump on a 30-minute demonstration call.

HubSpot

HubSpot is famous for running marketing, customer help, and sales in one place. Among all of these helpful features, it also offers pop-up building tools. In addition to various pop-up format options, it focuses on connecting campaigns with real customer data via integrated CRM. So, you can quickly analyze how implementing pop-ups directly influences customer behaviors.

You can try HubSpot’s AI content writer if you need to optimize your content and look for the most concise and catchy wording for your website notifications. And with enhanced real-time analytics, you can see how your pop-ups perform.

To Sum Up

Building pop-up notifications is easier with dedicated website widget builders. OptinMonster is one of them. This famous tool is known to every marketer, but it also has disadvantages, making business owners switch to other platforms.

Some of the best OptinMonster alternatives are SendPulse, Claspo, Justuno, Popupsmart, and HubSpot. They offer better pop-up crafting options at more affordable prices. Analyze your business needs and choose the best alternative for successful marketing campaigns.