The world of eCommerce isn’t just for big-time retailers anymore. Now small businesses can also enjoy the convenience and success of selling their products online, which is why it’s important to find an eCommerce platform for small businesses that will work best for you.
Wix is a good option for eCommerce if you are looking to build an online store without spending money. It’s completely free, but they do have paid services that might be worth checking out. Even the free version includes virtual inventory management, which means that you will not need to deal with product images or stock numbers. What eCommerce platform is best? The answer depends on what features you need in your eCommerce site and how much cash you want to spend.
If you’re looking for a seamless eCommerce platform that won’t break the bank but still offers an impressive feature set, Bigcommerce is probably your best bet. With all the basic functionality included in the free package and some ambitious pricing plans to accommodate businesses of nearly any size, BigCommerce provides an easy-to-use shopping cart solution with several built-in tools to help small businesses market their products on Facebook and Twitter.
Plus, your website will load quickly on mobile devices – vital for customers who are increasingly surfing the web from smartphones and tablets.
Magento is an enterprise-grade platform that scales well enough to support businesses of any size – at least theoretically. While their claims are probably true, it’s clear that Magento is best left to large companies looking for powerful scalability and flexibility. This comes at the cost of advanced features like marketing tools, so keep in mind that you’ll need to hire website designers or outsource certain tasks if you want to have a fully functional site.
If these prices are too high for your budget, Magento does offer an open-source fork known as Magento Go which comes at no cost but lacks scalability and integrations with third-party apps. This is probably best only for the smallest of small businesses.
Founded in 1998 as a custom web design company, Volusion has emerged as one of the top eCommerce platforms on the market today. This cloud-based eCommerce platform integrates with over 40 payment gateways and features flexible reporting features that allow you to track customer behavior and optimize conversions. With this platform’s clean interface, customizable website templates, and a full range of eCommerce features, you can start selling online within minutes.
WooCommerce is the most popular and the most widely used eCommerce platform for small businesses. With almost 2 million active installs, it’s also one of the world’s most-used e-commerce platforms ever.
Its easy availability and a full range of features make it a strong contender as your eCommerce platform. The only drawback with this site creator is that you do not get as much control as you would with some other eCommerce providers on their prices and display. Working with WooCommerce involves some technical elements such as installing plugins, making changes to code, and more. Overall, WooCommerce offers a highly functional web store that lets you sell goods and services online and can help grow your business fast. It has excellent customer service provided by Automattic, the company that owns WooCommerce.
PrestaShop is an open-source eCommerce platform that’s been around since 2007 and has a large following. It’s based on PHP and MySQL and includes a lot of features such as wish lists, Google Analytics integration, SEO tools, Facebook shop pages, and one-page checkout. One of the downsides is that the default themes aren’t always the best and it’s harder to make edits without experience.
Oracle CX Commerce Cloud
The Oracle Commerce Cloud offers a platform for eCommerce that enables businesses of all sizes to manage the entire customer experience. With features distilled from decades of systems integrations, Commerce Cloud services are ready to use out of the box for streamlined migrations and rapid implementations. And with its powerful capabilities, exceptional flexibility, and ease of integration, it’s designed to grow as your business grows.
Spree Commerce is an open-source platform that offers unlimited flexibility for developers. It also has some built-in features like storefront analytics through Segment, abandoned cart recovery with Refunder, and multi-currency support with Avalara AvaTax.
There are free tutorials to help you make the most of Spree’s functionality like adding Facebook login or building customer groups. This will help you get up and running fast on your new eCommerce site.
Big Cartel is a very simple, easy-to-use eCommerce platform that can be hosted by one of your choices. It’s great for selling stand-alone products, which are mostly digital in nature, such as music or photography.
Please note that Big Cartel does not currently accept any type of payment besides PayPal at the moment. However, because it’s open-source you could always create your own solution using their API.
There are also no reports of Big Cartel having many security problems but this obviously depends on where you host it. The possibilities with Big Cartel are limited because it’s so small in comparison to others listed here but if what you want is simplicity then this may be what you’re looking for.
The right eCommerce platforms should provide powerful features to meet your business needs, be easy to use, and be affordable. It also should give you the flexibility to grow with your business. Not all platforms do this equally well or even at all, though. You need to make sure you choose the right platform for your business.
Hopefully, this list of top 10 e-commerce platforms helped you in choosing the right one for your small business. As always, feel free to leave comments below if there’s anything else we can help with. Thank you!