Demand generation is an extensive and complex process. It is not simply about selling a certain product to a certain number of people. In today’s corporate terminology, demand generation refers to a wide variety of activities that create awareness and interest in a product for the long-term profits of the brand. The primary goal of demand generation is to tell people who have a particular problem about a specific product that can solve that problem.
Demand generation includes elements of lead generation, marketing campaigns and sales strategies. A well-planned demand generation strategy will ensure that a brand can get new customers for its products/services and provide opportunities for future brand growth through brand loyalty creation and product up-scaling.