Optimizing the usability of your online shop
Website usability is one of web design’s most essential and overlooked aspects. It defines the state of affairs within a website whenever someone interacts with it. For example, if you are searching for a product by clicking continuously on a website that gives access to it, you may quickly shut down the page you are trying to access. This occurs due to poor website usability, where you cannot navigate smoothly to find your desired product.
For an eCommerce website, it is all the more important to have a smooth functioning website where visitors and customers are willing to spend their time. In simple terms, the best usability on an eCommerce website is when it supports all types of shoppers and usage methods. When the website falls short on this, customers won’t find what they’re looking for, resulting in lesser purchases.
UX and UI for better usability
User Experience(UX) and User Interface(UI) are two distinct facets of website design that contribute equally to improving a website’s usability. UX focuses on a person’s experience using a product or a service. UI focuses on the design interface and can be corrected using specific tools.
If you are wondering what are UI design tools, then think of them as resources for website designers and developers. They help create accurate wireframes, perfect prototypes, and viable products, all needed to enhance your eCommerce website’s usability.
Why is usability important for an eCommerce website?