The California Consumer Privacy Act in the US, or the CCPA of 2018, grants customers greater control over the personal information businesses gathers. The CCPA rules outline how to execute the law. This groundbreaking legislation gives California customers additional privacy protections that include:

  • The right to know what personal information an organization gathers and how it is used and disseminated.
  • The right to be able to get their personal information deleted (with some restrictions).
  • The choice not to have their personal information sold.
  • The right to have freedom from discrimination when exercising CCPA rights.

Businesses are obligated to provide notifications to customers about their privacy policies. The CCPA applies to a wide range of organizations, including data brokers.

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